In almost every job search tip column or book there is a section dedicated to networking, taking us back to the age-old adage “it’s not what you know, it’s who know.” Some agree and some disagree, but research has in fact proven that the people you know can often be the key to unlocking your way into a company. It is important to understand why networking can help you, as well as how to establish and expand your professional network
Create a community, not just a network
People often perceive networking as quantity vs. quality, boasting how many people are in their online networks, etc. At the end of the day, it’s far better to have 3 strong connections than to have 300 people you’ve met in passing. Whether it’s your fraternity or sorority, past colleagues, your bowling team, or a trade association, networking within your groups can help establish stronger connections and ultimately help you learn about and get noticed for great opportunities
Be a resource
In general, what you put into something is what you’ll get out of it. Networking is not a one way street. If you expect to leverage people in your network, you have to be prepared for people to also leverage their relationship with you. Be proactive in sending opportunities to people in your network that you think they may be interested in. If people consider you a resource, they will want to return the favor and help you as well.



